Second Life

Market Truths is a real life market research company and we provide our services in the Second Life virtual world^Ext, to organizations in Second Life, organizations interested in Second Life, and organizations wanting to access an international, technology-savvy sample.

We do custom research for clients according to their needs, both real world and virtual world, providing full service from research design through to analysis and reporting. Additionally, we provide sampling and data collection services for select academic institutions.

We also provide standard reports on various aspects of Second Life.

Participate in Our Research Panel

Research Panel

For some of our research, we use a panel of Second Life residents whom we contact and ask to participate in exchange for some L$¹ and the opportunity to make their opinions known.

¹ L$ = Linden dollars, the official Second Life currency.

Confidentiality

In all our research, both in Second Life and in real life, we take particular care to maintain respondents’ confidentiality, and we adhere to the Marketing Research Association’s Code of Marketing Research Standards^{Ext PDF}.

SL Entertainment Market Report (Q2 2010)

We have released a new report on the Second Life entertainment market as of the second quarter of this year. More details

SL Wearables Market Report (Q1 2010)

We have released a new report on the Second Life market for wearable items as of the first quarter of this year. More details

SLCC 2010 Sponsor

Market Truths is proud to have been a sponsor of the Second Life Community Convention 2010^Ext, August 13–15.

VWBPE 2010 SL Conference Sponsor

Market Truths is proud to have been a gold sponsor of the Virtual Worlds Best Practices in Education 2010 SL Conference^Ext, March 12–13.

To be updated with news about Market Truths in Second Life, you can join the “Market Truths Update Group” in Second Life.