The Second Life^Ext virtual world is a rapidly growing online 3D world created by its residents. They build, play, work, and shop in a society that’s constantly evolving based on what they do. Second Life has a functioning economy, complete with currency exchange services for converting the local currency (Linden dollars) to and from US dollars.

Read more about business issues in Second Life at the Business Communicators of Second Life^Ext blog, or see a list of businesses and organizations in Second Life in Wikipedia^Ext.

Market Truths in real life…

Trademarks including Second Life and Linden are used in an editorial fashion only and for the benefit of their owners with no intention to infringe or to convey affiliation with or sponsorship by their owners.

Second Life

Market Truths is a real life market research company and we also provide our services in the Second Life virtual world^Ext, to both organizations in Second Life and organizations interested in Second Life.

We do custom research for clients according to their needs. We offer the Virtual Brand Answers service for organizations considering investing in a virtual world marketing presence. We also have standard reports on various aspects of Second Life.

Participate in Our Research Panel

Research Panel

For some of our research, we use a panel of Second Life residents whom we contact and ask to participate in exchange for some L$¹ and the opportunity to help improve aspects of Second Life that they care about.

¹ L$ = Linden dollars, the official Second Life currency.

Confidentiality

In all our research, both in Second Life and in real life, we take particular care to maintain respondents’ confidentiality, and we adhere to the Marketing Research Association’s Code of Marketing Research Standards^{Ext PDF}.

What’s New?

Virtual Worlds an Inroad to New Generation

A ZDNet Asia article, “Virtual Worlds an Inroad to New Generation^Ext”, says virtual worlds are enjoying a re-awakening as marketers learn to connect real and virtual. Commentary is included from Mary Ellen Gordon^Ext of Market Truths.

Psychographic Segments & Media Consumption Q1 2009

We have released a new report on Psychographic Segments & Media Consumption, which describes psychographic segments that are present within Second Life. It also describes respondent’s use of 25 different types of traditional, and new media and how that varies by psychographic segment and demographic characteristics.

To be updated with news about Market Truths in Second Life, you can join the “Market Truths Update Group” in Second Life.