Trademarks including Second Life and Linden are used in an editorial fashion only and for the benefit of their owners with no intention to infringe or to convey affiliation with or sponsorship by their owners.

Second Life

Market Truths is a real life market research company and we provide our services in the Second Life virtual worldExt, to organizations in Second Life, organizations interested in Second Life, and organizations wanting to access an international, technology-savvy sample.

We do custom research for clients according to their needs, both real world and virtual world, providing full service from research design through to analysis and reporting. Additionally, we provide sampling and data collection services for select academic institutions.

We also provide standard reports on various aspects of Second Life.

Participate in Our Research Panel

Research Panel

For some of our research, we use a panel of Second Life residents whom we contact and ask to participate in exchange for some L$1 and the opportunity to make their opinions known.

1 L$ = Linden dollars, the official Second Life currency.

Confidentiality

In all our research, both in Second Life and in real life, we take particular care to maintain respondents’ confidentiality, and we adhere to the Marketing Research Association’s Code of Marketing Research StandardsExt PDF.

What’s New?

Avatar Analytics

Mary Ellen Gordon from Market Truths wrote an article about research in virtual worlds: Avatar Analytics.

To be updated with news about Market Truths in Second Life, you can join the “Market Truths Update Group” in Second Life.