Second Life

Market Truths is a real life market research company and we also provide our services in the Second Life virtual world, to both organizations in Second Life and organizations interested in Second Life.

We do custom research for clients according to their needs. We offer the Virtual Brand Answers service for organizations considering investing in a virtual world marketing presence. We also have standard reports on various aspects of Second Life.

Participate in Our Research Panel

Research Panel

For some of our research, we use a panel of Second Life residents whom we contact and ask to participate in exchange for some L$¹ and the opportunity to help improve aspects of Second Life that they care about.

¹ L$ = Linden dollars, the official Second Life currency.

Confidentiality

In all our research, both in Second Life and in real life, we take particular care to maintain respondents’ confidentiality, and we adhere to the Marketing Research Association’s Code of Marketing Research Standards.

Real Life Brands in Second Life Q3 2008

We have released a new report on Real Life Brands in Second Life, which provides a snapshot of SL residents’ attitudes toward RL brands in SL as of the third quarter of this year. It includes comparisons to last year’s two reports on RL brands in SL and also discusses consumer behavior resulting from exposure to RL brands in SL.

Real Brands in Virtual Worlds

Mary Ellen Gordon from Market Truths is giving a webcast, “Real Brands in Virtual Worlds”, on 19 Nov 2008 through Knexus.

Second Life and the Meetings & Events Industry

MEETINGS:review recently held a round table discussion on the relevance and potential of virtual worlds to the meetings and events industry, which included Market Truths’ very own Pebbles Hannya. In addition to their editorial on the discussion the following videos are available:

To be updated with news about Market Truths in Second Life, you can join the “Market Truths Update Group” in Second Life.