Second Life

Market Truths is a real life market research company and we also provide our services in Second Life, to both organizations in Second Life and organizations interested in Second Life.

We do custom research for clients according to their needs. We offer the Virtual Brand Answers service for organizations considering investing in a virtual world marketing presence. We also have standard reports on various aspects of Second Life.

Participate in Our Research Panel

Research Panel

For some of our research, we use a panel of Second Life residents whom we contact and ask to participate in exchange for some L$ and the opportunity to help improve aspects of Second Life that they care about.

Confidentiality

In all our research, both in Second Life and in real life, we take particular care to maintain respondents’ confidentiality, and we adhere to the Marketing Research Association’s Code of Marketing Research Standards.

Second Life Wearables Market Q1 2008

We have released a new report on the Second Life Wearables Market. It discusses the types of avatars people choose, what types of wearable items they buy in SL and real life (RL), and linkages between consumer behavior in RL and SL. It also discusses satisfaction with SL wearable items and items that customers cannot find.

Psychographic Segments and Media Consumption Q1 2008

We have released a new report on Psychographic Segments and Media Consumption which compares US Second Life participants to international SL participants and to the US general population in terms of their psychographics and use of twenty-five different types of traditional and new media.

To be updated with news about Market Truths in Second Life, you can join the “Market Truths Update Group” in Second Life.